Asymétrie – strategic consulting

CLIENT: Asymétrie [tailored clothing brand]

PARTNER: Master IED in Brand Management, Bernabei Consulting

PERIOD: June 2019 – February 2020

BRIEF: to increase the visibility of the Asymétrie brand [tailored clothing brand] and build up strategies for internationalisation

TASK: partnership research with universities and masters; creation and implementation of strategies to reach visibility in the academic world; writing press releases, editorials and direct mail; coordination of the master’s thesis “Piano di branding per l’internazionalizzazione di Asymétrie”; advertising strategies; event management “Jingle Trends – 12 tales between craftsmanship and technology” in order to increase the visibility of the FW19-20 collection and to present of the SS20 collection

SKILLS/ROLE: account, strategic planner, creative director, project leader, event manager