Black Box – brochure and direct marketing

CLIENT: BLACK BOX NETWORK SERVICES Srl [American company specialising in data, voice, multimedia and digital signage systems]
PERIOD: August 2012 – July 2013
BRIEF: to optimise direct marketing strategies aimed at client retention and expansion of the target market in Italy
TASK: brand analysis; consultancy on direct marketing strategies; restyling of the brochure; selection of gifts and business gadgets
MY ROLE: account director, strategic planner, creative director