Black Box – direct marketing

CLIENT: BLACK BOX NETWORK SERVICES Srl [American company specialising in data, voice, multimedia and digital signage systems]
PERIOD: February 2011 – July 2012
BRIEF: to optimise direct marketing strategies aimed at client retention and expansion of the target market in Italy
TASK: brand analysis; consultancy on direct marketing strategies; coordination of the master’s thesis “Black Box – Piano di Branding”; restyling the newsletter; creation of postcards and presentation materials; selection of gifts and business gadgets
MY ROLE: account director, strategic planner, creative director