Castello di Volognano – branding plan and website

CLIENT: Volognano [castle, accommodation, event location]

PARTNER: Bernabei Consulting

PERIOD: January 2018 – July 2018

BRIEF: to relaunch the business of Castello di Volognano focusing on reviewing the business model and increasing the online presence

TASK: brand analysis; business goals definition; target definition and analysis; definition of competitive advantage, brand values and business approach; market analysis and branding plan; strategies to gain visibility online and offline; direct marketing strategies and developing partnerships; business model review and reorganisation; redefinition of pricing strategies for products and services; business relaunch strategies; content analysis and website architecture; content reorganisation and definition of the editorial line; design of the website structure, layout and usability; SEO copywriting in Italian and English; website build up, onsite SEO, debugging and maintenance; blogging

SKILLS/ROLE: strategic planner, web architect, content manager, copywriter

Volognano – Branding Plan – Index [ENG] by Alessandra Colucci on Scribd