Castello di Volognano – branding plan and website
CLIENT: Volognano [castle, accommodation, event location]
COMMISSIONED BY: Bernabei Consulting
PERIOD: January 2018 – July 2018
BRIEF: relaunch of the structure
TASK: brand, target and market analysis; definition of competitive advantage, brand values and business approach; branding plan; strategies to gain visibility online and offline; direct marketing strategies and developing partnerships; business relaunch strategies; website creation and translation; pricing strategy.
MY ROLE: strategic planner, web architect, content manager