“Cinema Evasione” – ambient marketing and press office

CLIENTE: “Cinema: evasione” [critical theory]
AGENCY: Queimada – Brand Care
PERIOD: April – May 2007
BRIEF: launch of the book “Cinema Evasione: strategie di fuga nel più invasivo dei media” by Vincenzo Bernabei
TASK: brand analysis; creation of pitching materials; event organisation and management of the book presentation; press office; ambient marketing with “the prisoner” and promotional online campaign
MY ROLE: strategic planner, creative director