Elpack – brochure and strategic consulting

CLIENT: Elpack SpA [company specialising in ICT projects development]

PERIOD: July 2015 – July 2016

BRIEF: to optimise direct marketing strategies aimed at Elapck client retention and creation of a new brochure

TASK: brand analysis; strategic consulting on direct marketing campaigns; brochure‘s content definition, management and creation, including copywriting and creative direction; selection of gifts and business gadgets

SKILLS/ROLE: account director, strategic planner, content manager, copywriting, creative director