Elpack – direct marketing

CLIENT: Elpack SpA [company specialising in ICT projects development]

PARTNER: Master IED in Brand Management

PERIOD: February 2014 – February 2015

BRIEF: to optimise direct marketing strategies aimed at Elpack client retention and expansion of the target market

TASK: brand analysis; consultancy on direct marketing strategies; coordination of the master’s thesis “Piano di Branding per ElPack”; selection of gifts and business gadgets
SKILLS/ROLE: account director, strategic planner, creative director, project leader