Elpack - partnership master IED

Elpack – direct marketing

CLIENT: Elpack SpA [company specialising in ICT projects development]
PERIOD: February 2014 – February 2015
BRIEF: to optimise direct marketing strategies aimed at client retention and expansion of the target market
TASK: brand analysis; consultancy on direct marketing strategies; coordination of the master’s thesis “Piano di Branding per ElPack”; selection of gifts and business gadgets
MY ROLE: account director, strategic planner, creative director