Energy – business plan and brand strategy for the fitness center relaunch

CLIENT: ENERGY [amateur sports association]
AGENCY: Queimada – Brand Care
PERIOD: June 2006 – December 2006
BRIEF: to launch the business and increase the number of subscribers
TASK: brand, target and market analysis; definition of competitive advantage; business plan; strategies to optimise resources; branding plan; reorganisation of management processes; creation of pitching material and merchandise; event organisation
MY ROLE: account director, brand manager, strategic planner, creative director