Energy • fitness start-up

market analysis • business design • strategic planning • brand management

The importance of aligning your business model and brand identity with your target audience

Over a 2 year period I had the privilege of working with Energy, a fitness start-up initially focused on one specific and original workout programme.

Energy was one of my first clients and my first business design project. I loved contributing to setting business goals, applying a variety of research techniques in order to gain a deeper understanding of its customers and its market, leading to a comprehensive transformation of the entire business.

I completely redesigned Energy’s business model and customer journey, its portfolio of workout programmes, and its whole brand strategy. I also led my team in redesigning the visual brand identity, creating new marketing materials and the website, and implementing all activities I outlined in the strategic plan.

Business model redesign and creativity were key factors in turning Energy into a thriving fitness centre [+263% in business revenues], and subsequently into a successful international franchise.

N.B. To honour my non-disclosure agreement, I have omitted and hidden confidential information in this case study.
All information in this case study is my own and does not necessarily reflect the views of Energy.