Energy – Sinergy and school for trainers launch

CLIENT: ENERGY [amateur sports association]
AGENCY: Queimada – Brand Care
PERIOD: September 2007 – July 2008
BRIEF: to launch SYNERGY [new sport] and to create a school for trainers
TASK: brand, target and market analysis; definition of competitive advantage; branding and business plan; creation of the product brand SYNERGY; creation of pitching materials, merchandise and supporting theoretical tools for training trainers
MY ROLE: account director, brand manager, strategic planner, editor, creative director