Energy – trademark, brand identity, website and format franchising

CLIENT: ENERGY [amateur sports association]
AGENCY: Queimada – Brand Care
PERIOD: January 2007 – August 2007
BRIEF: to restyle the brand identity and increase its online and offline visibility
TASK: redefinition of competitive advantage and brand image; trademark and brand identity redesign; creation of guidelines for the use of the trademark; website development; creation of pitching material and merchandise; creation and management of corporate blog; SEO activities; decals and insignia design; event organisation; format definition and franchising business plan creation
MY ROLE: account director, brand manager, strategic planner, web architect, blogger, creative director