FIDA – corporate blog

CLIENT: FIDA SpA [company specialising in digital signage and visual technologies]
AGENCY: Queimada – Brand Care
PERIOD: May – November 2009
BRIEF: to create the corporate blog
TASK: brand analysis; design of the website structure and usability; definition of the editorial direction and content of the corporate blog; hypothesis of layout
MY ROLE: account director, strategic planner, web architect, creative director