Fida – strategic consulting

CLIENT: Fida SpA [company specialising in ICT and urban furnishings]

PARTNER: Master IED in Brand Management

PERIOD: June 2019 – February 2020

BRIEF: to increase the visibility of the Fida brand and its Transportation area on the national and international market

TASK: partnership research with universities and masters; creation and implementation of strategies to reach visibility in the academic world; writing press releases, editorials and direct mail; coordination of the master’s thesis “Piano di branding per Fida con focus sull’aumento di visibilità dell’area Transportation”

SKILLS/ROLE: account, strategic planner, creative director, project leader