Foodbooks - multimedia food archive

Foodbooks – strategic plan

CLIENT: Foodbooks [multimedia archive focused on food]


PERIOD: March 2020 – June 2020

BRIEF: to create the market analysis, the business model and the strategic plan for the launch of a multimedia archive focused on food

TASK: analysis and validation of the business idea; analysis and definition of brand and business goals; brand analysis; target definition and analysis; market analysis with a focus on consumption trends in general and those of the food sector in particular; competitor analysis and strategic plan; branding plan; definition and analysis of competitive advantage, added values and brand values; reorganisation of the brand architecture; definition of the business model; concept for restyling the brand identity; strategies to develop the online presence of the brand; strategies to gain visibility online and offline; direct marketing strategies and developing partnerships; content analysis and website architecture; web portal content reorganisation and definition of the editorial line

SKILLS/ROLE: account, strategic planner, web architecture, content manager

Foodbooks – strategic plan … by Alessandra Colucci on Scribd