IED – launch master in Web Media Design and video “Il primo master italiano sul 2.0”

CLIENT: IED – Istituto Europeo di Design SpA [bachelors and masters courses]
AGENCY: Queimada – Brand Care
PERIOD: April – November 2007
BRIEF: to launch IED Master in Web Media Design
TASK: brand analysis; creation of online campaign; writing editorials and publication via Brand Care online; design and production of the video commercial “Il primo master italiano sul 2.0”; teaching materials design
MY ROLE: account director, strategic planner, blogger, creative director