IED – Master in Brand Strategy Management launch and advertising campaign“Brand is Everywhere”

CLIENT: IED – Istituto Europeo di Design SpA [bachelors and masters courses]
PERIOD: September 2009 – February 2010
BRIEF: to launch IED Master in Brand Strategy Management
TASK: brand analysis; design of the course program and didactis; coordination, recruiting of partners, lecturers and students; multi-media campaign “Brand is Everywhere”; creation and management of mater’s blog; writing editorials and publication via Brand Care online and alessandracolucci.com; direct mail campaign and Adwords; participation in promotional IED events
MY ROLE: coordinator, strategic planner, blogger, creative director