IED • Master’s in Brand Management

programme & course design • academic coordination • training • strategic planning

Designing and managing for 10+ years the IED Master’s programme

My multifaceted role at IED Master’s in Brand Management as the programme designer, academic coordinator and senior lecturer of the core modules was a remarkable 10+ years adventure.

IED – Istituto Europeo di Design is a private Design & Communication university with 8 campuses in Italy, 3 in Spain and 2 in Brazil. In 2008 the Master’s in Brand Management I designed was included in the IED course portfolio, becoming one of the first MA programmes in Italy – if not THE first – dedicated to the concept of “brand” within business strategies.

With an exceptional team of professionals, over that decade, we successfully delivered 10 editions of the Master’s in Brand Management, training approximately 150 aspiring brand professionals and supporting the placement of over 90% of our students in the job market. We promoted and realised 20+ events, conducted 30+ open lessons, and celebrated 10 graduation days. Additionally, we established 50+ partnerships with a diverse range of businesses and organisations directly or indirectly involved in the programme’s delivery.

N.B. To honour my non-disclosure agreement, I have omitted and hidden confidential information in this case study. All information in this case study is my own and does not necessarily reflect the views of IED – Istituto Europeo di Design.