IED – Open Day 2007 lauch: video “If I had… Yes, I IED” and ambient marketing

CLIENT: IED – Istituto Europeo di Design SpA [bachelors and masters courses]
AGENCY: Queimada – Brand Care
PERIOD: August – September 2007
BRIEF: to launch IED Open Day 2007
TASK: brand analysis; creation of pitching materials; ambient marketing with “the juggler”; design, production and launch of the video “If I had … Yes, I IED”; writing editorials and publication via Brand Care online
MY ROLE: account director, strategic planner, creative director