
Il Brigante – rebranding plan
CLIENT: Il Brigante [pizzeria take away]
PARTNER: Bernabei Consulting
PERIOD: March 2017 – April 2017
BRIEF: relaunch of the pizzeria Il Brigante and strategies to transform it into a chain or franchising
TASK: brand analysis; business goals definition; target definition and analysis; definition of competitive advantage, brand values and business approach; market analysis and branding plan; strategies to gain visibility online and offline; direct marketing strategies and developing partnerships; business relaunch strategies; creation, conceptualisation and development of the business format in order to transform it into a chain or franchising opportunity
SKILLS/ROLE: strategic planner
Il Brigante – Rebranding Plan – Index [ENG] by Alessandra Colucci on Scribd