Il Brigante โ€“ rebranding plan

CLIENT: Il Brigante [pizzeria take away]

PARTNER: Bernabei Consulting

PERIOD: March 2017 โ€“ April 2017

BRIEF: relaunch of the pizzeria Il Brigante and strategies to transform it into a chain or franchising

TASK: brand analysis; business goals definition; target definition and analysis; definition of competitive advantage, brand values and business approach; market analysis and branding plan; strategies to gain visibility online and offline; direct marketing strategies and developing partnerships; business relaunch strategies; creation, conceptualisation and development of the business format in order to transform it into a chain or franchising opportunity

SKILLS/ROLE: strategic planner

Il Brigante – Rebranding Plan – Index [ENG] by Alessandra Colucci on Scribd