Il Giardino di Mia – rebranding plan and website
CLIENT: Il Giardino di Mia [restaurant, pizzeria]
PARTNER: Bernabei Consulting
PERIOD: January 2017 – June 2017
BRIEF: relaunch of the restaurant “Il Giardino di Mia”
TASK: brand analysis; business goals definition; target definition and analysis; definition of competitive advantage, brand values and business approach; market analysis and branding plan; strategies to gain visibility online and offline; direct marketing strategies and developing partnerships; business relaunch strategies; content analysis and website architecture; content reorganisation and definition of the editorial line; design of the website structure, layout and usability; SEO copywriting; website build up, onsite SEO and debugging; Google Adwords campaign.
SKILLS/ROLE: strategic planner, web architect, content manager