Il Giardino di Mia – rebranding plan and website

CLIENT: Il Giardino di Mia [restaurant, pizzeria]

PARTNER: Bernabei Consulting

PERIOD: January 2017 – June 2017

BRIEF: relaunch of the restaurant “Il Giardino di Mia”

TASK: brand analysis; business goals definition; target definition and analysis; definition of competitive advantage, brand values and business approach; market analysis and branding plan; strategies to gain visibility online and offline; direct marketing strategies and developing partnerships; business relaunch strategies; content analysis and website architecture; content reorganisation and definition of the editorial line; design of the website structure, layout and usability; SEO copywriting; website build up, onsite SEO and debugging; Google Adwords campaign.

SKILLS/ROLE: strategic planner, web architect, content manager

Il Giardino di Mia – Rebranding Plan – Index [ENG] by Alessandra Colucci on Scribd