InGenium – naming, trademark and brand identity

CLIENT: INGENIUM 2000 Srl [design of electrical, special and security systems]
AGENCY: Queimada – Brand Care
PERIOD: March 2006 – July 2006
BRIEF: to make the company recognisable and increase its visibility
TASK: brand analysis; definition of competitive advantage and brand strategy; naming, trademark and brand identity design; design of presentation slides
MY ROLE: account director, strategic planner, creative director