Italy Luxury Design – branding plan
CLIENT: ITALY LUXURY DESIGN [restructuring]
COMMISSIONED BY: HOUSEGEST ITALY Srl [construction company]
PERIOD: July 2013 – February 2014
BRIEF: launch new brand to market expansion
TASK: brand, target and market analysis; definition of competitive advantage, brand values and business approach; branding plan; trademark and brand identity restyling; organisation and supervision of photo shoot; creation of website and renovations’ portfolio organisation; strategies to gain online and offline visibility; direct marketing strategies and meetings with potential associates; strategic consulting for the new business development.
MY ROLE: account director, brand manager, strategic planner, web architect, content manager, creative director