Love Independent - marketplace

Love Independent – business idea and ecommerce

PARTNER: Bernabei Consulting

PERIOD: January 2020 – May 2020

BRIEF: to create and develop Love Independent, an ecommerce platform with the aim of grouping together small businesses, professionals and makers and selling their products or services, while guaranteeing diversity and variety to the online market

TASK: business idea definition; brand analysis; target definition and analysis; definition of the competitive advantage, value added, brand values and business approach; creation, conceptualisation and development of the business format; naming and trademark design; content definition and website architecture; content organisation and definition of the editorial line; design of the website structure, layout and usability; content creation in SEO in Italian and English; website build up, onsite SEO, debugging and maintenance; keywords definition, SEO copywriting; launch.

SKILLS/ROLE: co-creator, strategic planner, creative director, web architect, content manager, copywriter

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Love Independent - ecommerce