Love Independent – business idea and ecommerce
PARTNER: Bernabei Consulting
PERIOD: January 2020 – May 2020
BRIEF: to create and develop Love Independent, an ecommerce platform with the aim of grouping together small businesses, professionals and makers and selling their products or services, while guaranteeing diversity and variety to the online market
TASK: business idea definition; brand analysis; target definition and analysis; definition of the competitive advantage, value added, brand values and business approach; creation, conceptualisation and development of the business format; naming and trademark design; content definition and website architecture; content organisation and definition of the editorial line; design of the website structure, layout and usability; content creation in SEO in Italian and English; website build up, onsite SEO, debugging and maintenance; keywords definition, SEO copywriting; launch.
SKILLS/ROLE: co-creator, strategic planner, creative director, web architect, content manager, copywriter
Go to the website loveindependent.com