Milleocchiali – promotional campaigns and new store opening

CLIENT: MILLEOCCHIALI [COF – Consorzio Ottico Folletto, chain of opticians]
AGENCY: Queimada – Brand Care
PERIOD: September 2008 – January 2009
BRIEF: to organise the opening of a new store and to create promotional monthly campaigns
TASK: design and management of promotional campaigns in 2008 “Ottobre, il Mese della vista”, “Novembre e la Guida sicura”, “Dicembre Guarda & Vinci”; design and management of loyalty campaign during Christmas 2008; writing press releases, editorials and direct mail
MY ROLE: account director, editor, strategic planner, creative director