Milleocchiali – strategic consulting
CLIENT: Milleocchiali [COF – Consorzio Ottico Folletto; optician chain]
PARTNER: Master IED in Brand Management
PERIOD: June 2019 – February 2020
BRIEF: to increase the Milleocchiali brand’s visibility [optician chain] on the market and relaunch the Milleocchiali 4.0 line
TASK: partnership research with universities and masters; creation and implementation of strategies to reach visibility in the academic world; writing press releases, editorials and direct mail; coordination of the master’s thesis “Piano di branding per Milleocchiali per il rilancio della linea Milleocchiali 4.0”; advertising strategies; event organisation “Jingle Trends – 12 tales between craftsmanship and technology” in order to increase the visibility of the Milleocchiali 4.0 collection.
SKILLS/ROLE: account, strategic planner, creative director, project leader, event manager