Misto Pepe – business plan, trademark and brand identity
CLIENT: Misto Pepe [restaurant, winery]
PERIOD: February 2015 – September 2015
BRIEF: to create the Misto Pepe format for restaurant, winery and food distribution
TASK: brand analysis; business goals definition; target definition and analysis; definition of competitive advantage, brand values and business approach; market analysis and business plan; creation, conceptualisation and development of the business format; brand name, trademark and brand identity design; creation of guidelines for the use of the trademark; strategic consulting for the new business development.
SKILLS/ROLE: account, brand manager, strategic planner, creative director