NaplEST – brand identity for the event

CLIENT: NaplEST [territorial requalification project]
COMMISSIONED BY: Comitato Nest
AGENCY: Queimada – Brand Care
PERIOD: April – June 2010
BRIEF: to create the brand identity for the event to launch the project NaplEST
TASK: brand analysis; graphic design of press pitching materials, invitation cards, advertising campaign, billboard and signs; website development; setting up YouTube and Flickr account
MY ROLE: account director, strategic planner, web architect, creative director