Patrizio Bono – Patrizio Bono – launch of the play “Cenerentola e il signor Bonaventura”

CLIENT: PATRIZIO BONO [composer]
AGENCY: Queimada – Brand Care
PERIOD: January – May 2010
BRIEF: communication plan for the opera “Cenerentola e il Signor Bonaventura”
TASK: booking, placement and box office services; press office; organisation and management of press conference; direct mail; writing editorials and publication via Brand Care online and alessandracolucci.com; graphic design, print and distribution of tickets, posters, flyers; web landing page creation and update; Adwords campaign
MY ROLE: strategic planner, creative director