PBDay - postcard e blog

Personal Branding Day – event

PROJECT: PBDAY – PERSONAL BRANDING DAY [event to disseminate the concept of personal brand]
PERIOD: October 2011 – August 2012
BRIEF: to design and organise a training day about personal brand
TASK: search for partners; coordination of the bachelor thesis “Personal Branding Day: branding plan per l’evento”; design and event organisation in partnership with IED; selection of speakers and logistics coordination; trademark and brand identity design; creation of pitching materials and launch organisation; blog creation, managment and update; writing press releases, editorials and direct mail
MY ROLE: account director, brand manager, strategic planner, creative director, speaker

PBDay - postcard and blog

Press Review: