Pommmodoro โ€“ rebranding plan

CLIENT: Pommmodoro [pizzeria]

PARTNER: Bernabei Consulting

PERIOD: March 2017 โ€“ April 2017

BRIEF: relaunch of the pizzeria Pommmodoro and hypothesis of merging the business with that of Il Brigante

TASK: brand analysis; business goals definition; target definition and analysis; definition of competitive advantage, brand values and business approach; market analysis and branding plan; strategies to gain visibility online and offline; direct marketing strategies and developing partnerships; strategies to relaunch the business by including it in the Il Brigante brand

SKILLS/ROLE: strategic planner

Pommmodoro – Rebranding Plan – Index [ENG] by Alessandra Colucci on Scribd