
Pommmodoro – rebranding plan
CLIENT: Pommmodoro [pizzeria]
PARTNER: Bernabei Consulting
PERIOD: March 2017 – April 2017
BRIEF: relaunch of the pizzeria Pommmodoro and hypothesis of merging the business with that of Il Brigante
TASK: brand analysis; business goals definition; target definition and analysis; definition of competitive advantage, brand values and business approach; market analysis and branding plan; strategies to gain visibility online and offline; direct marketing strategies and developing partnerships; strategies to relaunch the business by including it in the Il Brigante brand
SKILLS/ROLE: strategic planner
Pommmodoro – Rebranding Plan – Index [ENG] by Alessandra Colucci on Scribd