Individuals – new business format for restaurant sector [UK]
PARTNER: Bernabei Consulting
PERIOD: July 2018 – September 2018
BRIEF: to create a format for restaurant sector in Wheatley [Oxfordshire – UK]
TASK: analysis of business goals and needs; analysis of the local market and its demographic profiles; analysis of market trends in the UK with a focus on restaurant sector and home delivery; target definition and analysis; definition of competitive advantage, brand values and business approach; market analysis and definition of three business format hypotheses consistent with business goals and market prospects.
SKILLS/ROLE: strategic planner