Wheatley - new business format

Individuals – new business format for restaurant sector [UK]

CLIENT: Individuals

PARTNER: Bernabei Consulting

PERIOD: July 2018 – September 2018

BRIEF: to create a format for restaurant sector in Wheatley [Oxfordshire – UK]

TASK: analysis of business goals and needs; analysis of the local market and its demographic profiles; analysis of market trends in the UK with a focus on restaurant sector and home delivery; target definition and analysis; definition of competitive advantage, brand values and business approach; market analysis and definition of three business format hypotheses consistent with business goals and market prospects.

SKILLS/ROLE: strategic planner

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