Putipiù – branding plan, creative direction and copywriting

CLIENT: Do.Da.Co. Srlu [food packaging company]

PERIOD: May 2019 – November 2019

BRIEF: to develop and launch the Putipiù brand [new Dodaco label of food products packaged on spout pouches] including the brand identity and brochure design aimed to present the Putipiù’s product lines during trade fairs

TASK: branding plan; creative direction for the creation of the brand identity; offer model and range organisation strategies; strategies to develop the online presence of the brand; strategies to gain visibility online and offline; direct marketing strategies and developing partnerships; strategic consulting for business development; brochure‘s content definition, management and creation, including copywriting in Italian and English.

SKILLS/ROLE: account, brand manager, strategic planner, creative director, content manager, copywriter

Dodaco – Putipiù – branding… by Alessandra Colucci on Scribd

Altri lavori per Dodaco