Putipiù – market analysis

CLIENT: Do.Da.Co. Srlu [food packaging company]

PERIOD: March 2019 – May 2019

BRIEF: to analyse 12 of the Putipiù’s competitors [new label of food products packaged on spout pouches] and three markets selected for the launch: Poland, Japan, South Korea.

TASK: selection and analysis of Putipiù competitors on an international level; analysis of the first three target markets selected – Poland, Japan, South Korea – in relation to specific consumption trends in the food sector, in particular focusing on the consumption of organic and Made in Italy products.

SKILLS/ROLE: account, strategic planner

Dodaco – Putipiù – market a… by Alessandra Colucci on Scribd

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