Putipiù – market analysis
CLIENT: Do.Da.Co. Srlu [food packaging company]
PERIOD: March 2019 – May 2019
BRIEF: to analyse 12 of the Putipiù’s competitors [new label of food products packaged on spout pouches] and three markets selected for the launch: Poland, Japan, South Korea.
TASK: selection and analysis of Putipiù competitors on an international level; analysis of the first three target markets selected – Poland, Japan, South Korea – in relation to specific consumption trends in the food sector, in particular focusing on the consumption of organic and Made in Italy products.
SKILLS/ROLE: account, strategic planner
Other works for Dodaco