Quadrics – trademark, website and consultancy

CLIENT: QUADRICS Ltd [ICT company – Finmeccanica Group]
AGENCY: Queimada – Brand Care
PERIOD: July 2005 – December 2006
BRIEF: to restyle the brand identity and website; to improuve relations between the Italian and the English staff
TASK: brand analysis; definition of competitive advantage and brand strategy; hypothesis of trademark and brand identity design; hypothesis of product trademark design; reorganisation of the processes of internal and external communication; reorganisation of the web structure, website contents and usability; design of presentation slides; consulting for events and incentive actions within the company
MY ROLE: account director, strategic planner, web architect, creative director