RFI – layout and signage for Fiumicino Aeroporto

CLIENT: RFI – RETE FERROVIARIA ITALIANA SpA [Ferrovie dello Stato Group]
COMMISSIONED BY: Ingenium 2000 Srl
AGENCY: Queimada – Brand Care
PERIOD: September 2008 – May 2010
BRIEF: to restyle and optimise the signs in the Fiumicino Airport railway station and in the tunnels linking it with the arrival and departure terminals according to passenger flow
TASK: brand and RFI marking analysis; passenger flow analysis between Fiumicino Airport railway station and the tunnels linking it with the arrival and departure terminals; hypothesis of positioning, content and graphic design of billboards, signs and window decals; material selection and testing
MY ROLE: account director, project leader, flow analyst, strategic planner, creative director

ALTERNATIVE HYPOTHESIS