RFI – video Milano Centrale “Milano Centrale – La stazione che viaggia nel futuro”

CLIENT: RFI – RETE FERROVIARIA ITALIANA SpA [Ferrovie dello Stato Group]
COMMISSIONED BY: Ingenium 2000 Srl
AGENCY: Queimada – Brand Care
PERIOD: May – June 2008
BRIEF: to communicate the technological improvements made to the Milano Centrale railway station to top management and via internal corporate presentations
TASK: design and production of the video commercial “Milano Centrale – La stazione che viaggia nel futuro” [live with 3D and motion graphics inserts]
MY ROLE: account director, producer, production organisation