Roberta Leone – mini branding plan and naming
CLIENT: Roberta Leone [stylist]
COMMISSIONED BY: Bernabei Consulting
PERIOD: May 2017
BRIEF: launch of a women’s clothing line with fully handmade manufacturing
TASK: brand analysis; definition of target, competitive advantage, brand values and business approach; naming creation; strategic ideas to gain visibility online and offline, developing partnerships and launching the business on the market.
MY ROLE: strategic planner, content manager