Roberta Leone – mini branding plan and naming

CLIENT: Roberta Leone [stylist]

PARTNER: Bernabei Consulting

PERIOD: May 2017

BRIEF: launch of a women’s clothing line by Roberta Leone with fully handmade manufacturing

TASK: brand analysis; business goals definition; target definition and analysis; definition of competitive advantage, brand values and business approach; mini branding plan; brand name creation [Asymétrie]; strategic ideas to gain visibility online and offline, developing partnerships and launching the business on the market.

SKILLS/ROLE: strategic planner, copywriter

Roberta Leone – mini Branding Plan – Index [ENG] by Alessandra Colucci on Scribd