Roberta Leone – mini branding plan and naming
CLIENT: Roberta Leone [stylist]
PARTNER: Bernabei Consulting
PERIOD: May 2017
BRIEF: launch of a women’s clothing line by Roberta Leone with fully handmade manufacturing
TASK: brand analysis; business goals definition; target definition and analysis; definition of competitive advantage, brand values and business approach; mini branding plan; brand name creation [Asymétrie]; strategic ideas to gain visibility online and offline, developing partnerships and launching the business on the market.
SKILLS/ROLE: strategic planner, copywriter