Soft Strategy – corporate blog and content management

CLIENT: SOFT STRATEGY SpA [consulting firm specialising in governance of business processes]
AGENCY: Queimada – Brand Care
PERIOD: September 2008 – July 2010
BRIEF: to make the company recognisable and to increase its visibility online
TASK: brand analysis; definition of competitive advantage and brand strategy; corporate blog development and management; SEO activities; writing press releases, editorials and direct mail
MY ROLE: account director, strategic planner, web architect, editor, creative director, blogger