Soft Strategy – employer branding in partnership with IED

CLIENT: SOFT STRATEGY SpA [consulting firm specialising in governance of business processes]
PERIOD: February 2012 – February 2013
BRIEF: to make the company recognisable and increase its visibility in the human resources in the target audience
TASK: partnership research with universities; creation and implementation of strategies to reach visibility in the academic world; writing press releases, editorials and direct mail; coordination of the master’s thesis “Piano di employer branding per Soft Strategy”
MY ROLE: account director, brand manager, strategic planner