Soft Strategy – partnership master IED

CLIENT: SOFT STRATEGY SpA [consulting firm specialising in governance of business processes]
PERIOD: February 2011 – February 2012
BRIEF: to make the company recognisable and increase its visibility
TASK: partnership research with universities; creation and implementation of strategies to reach visibility in the academic world; writing press releases, editorials and direct mail; coordination of the master’s thesis “Soft Strategy – Piano di Branding”
MY ROLE: account director, brand manager, strategic planner