Soft Strategy – partnership with master for HR selection

CLIENT: SOFT STRATEGY SpA [consulting firm specialising in governance of business processes]
AGENCY: Queimada – Brand Care
PERIOD: April – August 2008
BRIEF: to make the company recognisable and increase its visibility
TASK: brand analysis; definition of competitive advantage and brand strategy; partnership research with universities; creation and implementation of strategies to reach visibility in the academic world; writing press releases, editorials and direct mail
MY ROLE: account director, brand manager, strategic planner, creative director