Stop in Italy – trademark, brand identity and consultancy

CLIENT: STOP IN ITALY Srl [tour operators]
AGENCY: Queimada – Brand Care
PERIOD: March 2005 – February 2006
BRIEF: to reorganise of business communication processes and redesign brand identity
TASK: brand analysis; definition of competitive advantage and brand strategy; trademark and brand identity design; reorganisation of human resources; consulting for events and incentive actions inside and outside the company
MY ROLE: strategic planner, creative director