Stop in Italy – website

CLIENT: Stop in Italy Srl [tour operator]

PARTNER: Bernabei Consulting

PERIOD: March 2020 – May 2020

BRIEF: to redesign the Stop in Italy Tour operator website in SEO and to increase the brand awareness on the US market

TASK: content analysis and website architecture; content reorganisation and definition of the editorial line; design of the website structure, layout and usability; content creation in SEO in Italian and English; website build up, onsite SEO and debugging; keywords definition for the US and Italian market, SEO copywriting

SKILLS/ROLE: strategic planner, web architect, content manager, copywriter