Everyday is a school day
Creativity brings with it a hungry curiosity. To feed it – when I don’t travel – I study and write … which is more or less the same thing.
Qualifications
Education
2003 • “La Sapienza” Università di Roma > Master’s Degree in Communication Science [overall score: 106/110]
Certifications
2022 • The Linux Foundation > Blockchain for Business
2022 • The Linux Foundation > Introduction to Hyperledger Blockchain Technologies
2022 • The Linux Foundation > Blockchain: Understanding Its Uses and Implications
2021 • The Interaction Design Foundation > Design for the 21st Century with Don Norman
2021 • The Interaction Design Foundation > Data-Driven Design: Quantitative Research for UX
2021 • The Interaction Design Foundation > Psychology of E-Commerce: How to Sell Online
2021 • The Interaction Design Foundation > Service Design: How to Design Integrated Service Experiences
2021 • The Interaction Design Foundation > The Practical Guide to Usability
2021 • The Interaction Design Foundation > UX Management: Strategy and Tactics
2021 • The Interaction Design Foundation > User Experience: The Beginner’s Guide
2021 • The Interaction Design Foundation > User Research – Methods and Best Practices
2021 • The Interaction Design Foundation > Creativity: Methods to Design Better Products and Services
2021 • The Interaction Design Foundation > Design Thinking: The Ultimate Guide
2021 • The University of British Columbia > Human-Centered Design for Work at a Distance
2014 • Istituto Italiano di Project Management > ISIPM-Base Certification in Project Management
2013 • Hootsuite Media Inc. > Hootsuite Professional Certified in Social Media Management
2004 • British Council • ESOL Examinations > IELTS Academic [Overall score: 6.5; ID: 046000112COLA352A]
2004 • University of Cambridge • ESOL Examinations > Business English Certificate Vantage [ID: 0011706962]
Courses
2017 • Oxford University > Introduction to Discourse Analysis
2017 • Oxford University > Business and Report Writing
2017 • Oxford University > Non-Fiction writing
2017 • OxLEP Business > Networking, Marketing and Business Plan
2017 • TEV Training > LinkedIn Marketing Course
2016 • Oxford University > Creative Writing Summer Talks and Readings
2015 • Gambero Rosso > “ABC of Wine Course”
2013 – 2014 • Living Language Institute [Rome] > English Course [level: Upper-Intermediate]
2012 – 2013 • Emma Marino > Setting and Tone of Voice Course
2011 • NPL Italy > Coaching Course
2008 – 2009 • UPTER > Interior Design and Architercture Course
2004 • Mark Roma Srl > Marketing Apprenticeship
2004 • Animapolis Srl [Cinecittà] > Marketing for 3D Cartoon Apprenticeship
2004 • British Study Centres [Oxford] > English Course [level: from intermediate to Advanced]
2002 – 2003 • CUT > Audiovisual Production Organisation Laboratory
2002 • Professione Cinema > Audiovisual Production Organisation Course
Publications
Comunicando November/December 2014
• Vintage is better – Heritage marketing as brand’s resource > p. 33
Comunicando September/October 2014
• Lusso vs. Luxury – reflections on branding and cultural differences > p. 33
Comunicando May/June 2014
• Stand or lapse – The competitive advantage of the brand > p. 37
Comunicandi March/April 2014
• #ILoveMyJob – The 10 Commandments of Brand Builder > p. 35
Comunicando January/February 2014
• The future is on branded content – 2nd part > p. 33
Comunicando November/December 2013
• The future is on branded content > p. 33
Comunicando September 2013
• Pasword “reputation” > p. 29
Comunicando June/July 2013
• Brand Storytelling > p. 31
Comunicando May 2013
• “Who” is the target? > p. 33
Comunicando April 2013
• Designing strategies > p. 33
Comunicando March 2013
• Brand evolution > p. 33
Comunicando January/February 2013
• Communicating the Brand > p. 33
Brand Care magazine n.009
– TWO is better than ONE – Coaching as a tool to stimulate lateral thinking inside organizations > p. 26
– FOCUS ON: Kaizen as energy that comes from below > p. 28
Brand Care magazine n.008
– It’s not Chinotto, if there isn’t the 8 > p. 26
Brand Care magazine n.007
– Brand 2.0 [2nd episode] – Storytelling to obtain a solid brand reputation online [e offline] > p. 32
– FOCUS ON: Where I public my stories – or – How do I create my personal brand > p. 36
Brand Care magazine n.006
– BRAND 2.0 [1st episode] – From brand identity to brand reputation with social media > p. 24
– FOCUS ON: Social landscape for companies > p.26
Brand Care magazine n.005
– Strategic Planning – The design methodology as the border between improvisation and professionalism in communications market > p. 20
– What’s a brief? > p. 23
Brand Care magazine n.004
– Business fiction – every company has a story to tell > > p. 24
– Queimada 1st season (12 episodes) > p. 26
Brand Care magazine n.003
– There isn’t a single way of being “the best”. The sustainable competitive advantage from theory to beer… [Peroni]> p. 14
– Birra Peroni, the national Italian beer: from “Carosello” to heritage marketing. Fabrizio Contardi’s interview. > p. 24
Brand Care magazine n.002
– Brand and marketing evolutions > p. 14
– Marketing’s numbers > p. 22
Brand Care magazine n.001
– Product placement – what is and how to use it > p. 14
– Fake brands: the ACME case > p. 17
– Open missive about product placement > p. 18
– Brand equity and its indicators > p. 28
Close-up [ISBN 978-88-899 8-19-8]
– Cinematic economy and web awarness forms [anno XI, n° 22, p.96]
JMN &DY’s and Dy’s Chronicles
– cinematic reviews