From market analysis to brand management

All the necessary support to equip your business with an effective branding strategy , designed according to the specific needs of your company and the most suitable brand positioning on the market. Share your business idea with me and we will transform it into a successful brand.

Services

Accounting, strategic consulting and project management

• Complete consultancy on new businesses start-up
• Evaluation of the business idea
• Evaluation of the business model and offer
• Business format creation
• Identification of the competitive advantage
• Identification of added values
• Definition or redefinition of the brand values
• Partnership and co-branding strategies
• Pricing strategies, packages and offers

Market analysis

• Analysis of the market scenario
• Analysis of sector trends
• Brand’s previous management and communication strategies analysis
• Target definition and analysis [brand interest group]
• Competitors analysis
• Selection and analysis of countries for internationalisation

Strategic planning, branding e brand management

• Brand positioning
• Rebranding strategies
• Business plan
• Branding and marketing plans
• Format creation
• Expansion plans
• Internationalisation processes
• Media & Communication plan

Creative direction

• Creation or restyling of trademarks
• Creation or restyling of the paper and digital visual coordinate
• Design and creation of brochures and leaflets
• Creation and realisation of catalogues, labels, menus, price lists
• Creation and realisation of advertising campaigns
• Design or customisation of packaging
• Customisation of supports and gadgets
• Ideation and production of videos
• Ideation and production of events
[realisation in partnership with professional team]

Copywriting and content management

• Brand name and re-naming of products, services, product lines
• Headline and tagline for brands, products, services and campaigns
• Content design
• SEM and SEO copywriting
• Content creation for presentations and brochures
• Blogging and house organ articles

Web and social network

• Web architecture
• Structuring and creation of websites and portals
• Structuring and creation of e-commerce platforms
• Web marketing campaigns
• SEO campaigns and search engine positioning on specific languages and areas
• Social media strategy
• Social media management
[services in partnership with professional teams]

Training

• Creation and structuring of educational programs
• Master coordination and advanced training courses
• Organisation of special lessons and talks
• Design and organisation of updating courses
• Training for top management or staff
• Lectures on branding, marketing, communication, creative direction and audiovisual production

Other services [in partnership with third party companies]

• Update on specifications and regulations
• Adjustment of products and packaging
• Certification consultancy
• Advice on access to finance
• Public relations
• Participation in fairs
• Product placement strategies for audiovisual products
• Organisation of audiovisual production

It has been a pleasure to collaborate with

If you’ve got a thrilling project, I would love to hear from you