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Tag Archive for: airline

Statista - annoying airplane passsengers

Travel responsibly

17 May 2021
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For me, now that COVID-19 allows it, it's time to have a break and switch off from the daily routine for a bit. For all who are about to fly somewhere, make sure you would be considered as a pleasant travel companion [...]. Have a look to the stats, then have a great holiday! :)
https://www.alessandracolucci.com/wp-content/uploads/2020/10/Statista-annoying-airplane-passsengers.png 660 880 ale https://www.alessandracolucci.com/wp-content/uploads/2016/01/Alessandra-Colucci_Brand-Care-consultant_logo.png ale2021-05-17 07:14:032021-05-04 10:16:53Travel responsibly
KLM - awareness campaign

KLM awareness problem

14 October 2019
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What’s KLM? Apparently last year lots of Germans [46% to be precise] weren’t able to answer this very simple question. KLM made this discovery during a survey understanding that people mostly believed they were a bank, a restaurant or a radio station. So, they decided to launch a bizarre awareness campaign focus on ambient marketing. What did they call it? “We are an airline”. :D
https://www.alessandracolucci.com/wp-content/uploads/2019/05/KLM-awareness-campaign.jpg 210 280 ale https://www.alessandracolucci.com/wp-content/uploads/2016/01/Alessandra-Colucci_Brand-Care-consultant_logo.png ale2019-10-14 07:14:362021-03-03 12:11:51KLM awareness problem
Velocity - direct marketing

St Valentine redemption programme

18 February 2019
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What gift did you receive for St. Valentine’s? And what did you give? How romantic were those gifts? If you received or gave an unromantic present, have you heard about Velocity? Because last year the airline organised a very sarcastic and powerful direct marketing campaign aimed to redeem their unromantic customers. Discover more.
https://www.alessandracolucci.com/wp-content/uploads/2019/02/Velocity-direct-marketing.jpg 210 279 ale https://www.alessandracolucci.com/wp-content/uploads/2016/01/Alessandra-Colucci_Brand-Care-consultant_logo.png ale2019-02-18 07:14:392018-12-05 10:07:19St Valentine redemption programme
Emirates - advertising campaign

Traveling upgrade your life

26 November 2018
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Probably because I’m looking forward to my next opportunity for international travel, I’ve been attracted by one not-so-recent Emirates’ advertising campaign. Focusing on their reputation that – according to Tripadvisor – paints the airline as having “the best economy class in the world”, Emirates have created a commercial aimed to underline the quality of their offer, even the basic one.
https://www.alessandracolucci.com/wp-content/uploads/2018/10/Emirates-advertising-campaign.jpg 210 280 ale https://www.alessandracolucci.com/wp-content/uploads/2016/01/Alessandra-Colucci_Brand-Care-consultant_logo.png ale2018-11-26 07:14:332018-10-01 14:49:37Traveling upgrade your life

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