Posts

Boxtem - packaging

Appliances and cardboard furniture

/
Because of the recent recession, the increasing number of single households and the rise of house prices, in Korea more often young people are living in small studios of a maximum of 28 sqm. Those people need to optimise the use of space but also to avoid not being able to show their style, so Himade have had the idea to launch a line of appliances dedicated to them.
Russell Hobbs - advertising campaign

The Art and The Living

/
Russell Hobbs, home appliances producer, have created an inspiring advertising campaign to make clear the brand experience they can offer, but practically they have written an amazing manifesto containing the meaning of art and the essence of living. All in less than a one minute commercial. Have a look! ;)
Samsung - advertising campaign

A more empathic washing machine [Samsung]

/
Samsung have launched a brand new washing machine that allows you to introduce articles from your wardrobe into the white goods at any moment of the washing cycle. It’s called “addwash” the system that would solve that sense of impotence we were talking about and transform your appliance into a more empathic one.

A vacuum cleaner to forget bad moments

/
Neato Robotics has developed its latest multisubject advertising campaign to launch its robot vacuum in a really different way. The campaign "Meet Neato" consists of five videos that look more like branded contents than simple commercials, each one telling a mini-story about a not-so-happy moment of a different character.