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Design and advertising agencies, pay attention to Christmas gifts delivered from competitors to your staff! Last year, in fact, Good Morning, a Norwegian agency, created an insidious recruiting campaign organising a sharp and smart direct marketing action based on Christmas gifts: “The Trojan beer”.
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Some months ago, the Glass Packaging Institute launched a really interesting social campaign. The campaign’s headline is “Upgrade to glass” and the aim of its wonderfully structured storytelling has been to persuade people to choose glass bottles over other kinds of packaging for beer and wine consumption.
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Safe and cool don’t have to be contrasting adjectives, they can be compatible. It’s what Heinekein has demostrated with one of their initiatives, a mix between a direct marketing campaign and an ambient marketing campaign. SafeStamp, the Heinekein idea, has the aim to sensitise people about the “drink and drive” issue and to contribute to a solution with the use of technology and some creativity.