Tag Archive for: brand value

Asymétrie

Roberta Leone – mini branding plan and naming

BRIEF: launch of a women’s clothing line by Roberta Leone with fully handmade manufacturing

Pommmodoro – rebranding plan

BRIEF: relaunch of the pizzeria Pommmodoro and hypothesis of merging the business with that of Il Brigante

Il Brigante – rebranding plan

BRIEF: relaunch of the pizzeria Il Brigante and strategies to transform it into a chain or franchising

Il Giardino di Mia – rebranding plan and website

BRIEF: relaunch of the restaurant “Il Giardino di Mia”
Alessandra Colucci - business card 2016

My new business card and the meaning of creativity

/
As you may already know, several months ago I moved my main residence to Oxford, even if I’m actually spending a significant amount of my time in Rome. To seal this change of perspective I thought it was necessary to move forward with my personal brand strategy, the redesign of the website, and develop a new business card. And here it is!

Gruppo TES – one-page website

BRIEF: to create a one-page website for presenting the Gruppo TES brand
Misto Pepe - brand identity

Misto Pepe – business plan, trademark and brand identity

BRIEF: to create the Misto Pepe format for restaurant, winery and food distribution
AMG - brand identity

Brand Storytelling: the start

/
Everything that comes into contact with a business ends up telling a story: this is the new awareness that lies behind holistic marketing and empathic brand concepts. Each element of communication, every choice and every action - not only the products and/or services that one offers - together form the brand values and the reputation of a company.
Lateral thinking phase

Bruno Munari design method… and mine! [steps 5 to 10]

/
Bruno Munari design method for objects/products is usable also for designing brands and their strategic plans. It’s a methodology that brings the designer from problem to solution with a process based on 10 steps. Having defined the problem, deconstructed it into its primary components, collected and analysed the data related to them, now its time to go though the most enjoyable part and start the creative part of this process.

Tag Archive for: brand value

Asymétrie

Roberta Leone – mini branding plan and naming

BRIEF: launch of a women’s clothing line by Roberta Leone with fully handmade manufacturing

Pommmodoro – rebranding plan

BRIEF: relaunch of the pizzeria Pommmodoro and hypothesis of merging the business with that of Il Brigante

Il Brigante – rebranding plan

BRIEF: relaunch of the pizzeria Il Brigante and strategies to transform it into a chain or franchising

Il Giardino di Mia – rebranding plan and website

BRIEF: relaunch of the restaurant “Il Giardino di Mia”
Alessandra Colucci - business card 2016

My new business card and the meaning of creativity

/
As you may already know, several months ago I moved my main residence to Oxford, even if I’m actually spending a significant amount of my time in Rome. To seal this change of perspective I thought it was necessary to move forward with my personal brand strategy, the redesign of the website, and develop a new business card. And here it is!

Gruppo TES – one-page website

BRIEF: to create a one-page website for presenting the Gruppo TES brand
Misto Pepe - brand identity

Misto Pepe – business plan, trademark and brand identity

BRIEF: to create the Misto Pepe format for restaurant, winery and food distribution
AMG - brand identity

Brand Storytelling: the start

/
Everything that comes into contact with a business ends up telling a story: this is the new awareness that lies behind holistic marketing and empathic brand concepts. Each element of communication, every choice and every action - not only the products and/or services that one offers - together form the brand values and the reputation of a company.
Lateral thinking phase

Bruno Munari design method… and mine! [steps 5 to 10]

/
Bruno Munari design method for objects/products is usable also for designing brands and their strategic plans. It’s a methodology that brings the designer from problem to solution with a process based on 10 steps. Having defined the problem, deconstructed it into its primary components, collected and analysed the data related to them, now its time to go though the most enjoyable part and start the creative part of this process.