Portfolio Items

Foodbooks - multimedia food archive

Foodbooks – strategic plan

BRIEF: to create the market analysis, the business model and the strategic plan for the launch of a multimedia archive focused on food
Putipiu - food in pouch

Putipiù – branding plan, creative direction, copywriting

BRIEF: to develop and launch the Putipiù brand [new Dodaco label of food products packaged on spout pouches] including the brand identity and brochure design aimed to present the Putipiù's product lines during trade fairs
Volognano

Castello di Volognano – branding plan and website

BRIEF: to relaunch the business of Castello di Volognano focusing on reviewing the business model and increasing the online presence

Roberta Leone – mini branding plan and naming

BRIEF: launch of a women’s clothing line by Roberta Leone with fully handmade manufacturing

Pommmodoro – rebranding plan

BRIEF: relaunch of the pizzeria Pommmodoro and hypothesis of merging the business with that of Il Brigante

Il Brigante – rebranding plan

BRIEF: relaunch of the pizzeria Il Brigante and strategies to transform it into a chain or franchising

Il Giardino di Mia – rebranding plan and website

BRIEF: relaunch of the restaurant “Il Giardino di Mia”

Buongiorno e Buonasera – branding plan and launch

BRIEF: to develop and launch the Buongiorno e Buonasera format for eatery, bar cafeteria, pizzeria and deli focused on Italian food
Balletto di Roma - report

Balletto di Roma – branding plan

BRIEF: to internationalise and expand the company market